• Promote positive awareness of the professional beauty industry and encourage the highest level of integrity.
  • Provide high-quality professional beauty services to the consumer.
  • Treat all customers, clients and co-workers with respect.
  • Maintain the integrity of products and materials produced, sold and/or used in the provision of professional beauty services.
  • Ensure all advertising and sales promotions are truthful and factually accurate.
  • Uphold lawful contractual agreements and commitments, with particular attention to agreements affecting product distribution and management.
  • Only employ licensed professionals when licensing is required to perform job function.
  • Keep licensing and/or registration current as required by local authorities.
  • Accurately report tips and income as required by law.
  • ┬áKeep insurance current as required by local authorities.
  • Follow strict safety and sanitation guidelines.